Harnessing the power of LinkedIn: Webinar highlights

If you couldn’t make our recent webinar on ‘How to use and optimise LinkedIn’, then don’t panic! Here are the highlights from our hugely successful webinar, co-hosted with City CV (CV, LinkedIn, job application writing experts).

The session, which was held in September, was designed for anyone who wants to harness the incredible power of LinkedIn to drive their career forward. It included guidance on how LinkedIn works, what it can do for you and why it’s important, building and managing your network and how to use the channel to support your job search.

First, we explored just a few of the mind-boggling stats, demonstrating just how extensive a network LinkedIn can be, if used correctly:

  • LinkedIn is the leading online networking site for professionals
  • 500 million professional users worldwide in more than 200 countries
  • 25 million users in the UK alone
  • 3.5 million company pages
  • Two new users are joining LinkedIn every second
  • 40% of users check in daily
  • 50% of engaged LinkedIn users have hiring decision making authority
  • 85% of recruiters make their shortlist decision on the basis of LinkedIn alone

On the basis of that, it’s clear just why LinkedIn should figure highly in your professional life – to not use LinkedIn is to miss out on a huge source of professional support, knowledge sharing and, perhaps most importantly, job opportunities. Figures from City CV show that;

  • 97% of recruiters use LinkedIn
  • 75% of all open jobs in the world are advertised on LI
  • 89% of recruiters have filled a position on LI

Using LinkedIn

The trick with this hugely important professional social-media channel is to not be overwhelmed. Take time to fill in your profile honestly and completely – clearly demonstrate how you can meet future employers’ needs, be clear about what you do, your skills and capabilities, and make sure your profile touches on all the value you can bring to a company and role. Remember, when you write your CV you will probably tailor it to the job you’re applying for. You can’t do this with LinkedIn, so cover all bases, but as concisely as possible.

Other tips include:

  • Be aware of your tone of voice – it needs to be professional.
  • Use privacy settings thinking carefully about how much you want the public to see. While doing this turn off your activity broadcast as otherwise your contacts will be informed every time you make a change. If you want to inform your contacts – turn the feed back on when you finish and resave one last time.
  • Create a Word document – format and plan everything before you upload it live.
  • Create a list of key words – for example, job titles, skills, expertise that a recruiter or LI algorithm might use to tap into you. How many different ways can you say, for instance, recruitment – recruitment consultant, recruiter, talent acquisition etc?
  • If you want a fully-optimised, five-star LinkedIn profile then you should use all your 2,000 characters to sell yourself.
  • Make sure your photo is professional and ensure that your location states where you want to work – eg, London, even if that’s not where you live.

Profile writing

  • Your LinkedIn profile should complement your CV, highlighting your business case and the value you add to organisations (three to five punchy bullet points will suffice, your CV can go into more detail). You can talk in the first person – don’t be afraid to sound personable and yourself. This is a social channel after all. Likewise, however, remain professional throughout. Try to give enough away that will get them interested and think about adding relevant visuals if you can, for example, YouTube clips, presentations, articles.
  • You can showcase up to 50 key words and use as many connotations of the same word as you can. Cover all bases – for example, project management, project lead, programme manager. Get started and LinkedIn will help you by providing further options.
  • Describe any career gap, don’t just leave it to guesswork: sabbatical, career break and use Victoria’s Victoria Sponge Cake analogy to explain the gap. [You will need to have seen the Webinar to get this!]
  • Also consider customising your public profile URL – it only takes a minute. It is under your photo and you can access it by clicking on ‘Edit URL’.

We really enjoyed presenting this webinar with City CV and hope you have taken some useful tips to optimise your future use of this essential professional networking channel.

With huge thanks to City CV for their insights. If you would like further information or support with either your CV or LinkedIn profile you can contact Victoria McLean directly on LinkedIn.

For any other information please contact Sarah.Broad@attunejobs.com

Developement, webinar, Recruitment & Retention, CV, LinkedIn

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